This section looks at the processes undertaken when a product is:
- resourced, designed and produced
- given its shelf appeal
- marketed in order to become easily identified by the consumer.
It leads on to three sections about manufacturing lipstick and marketing and creating a design brief for face wash.
The first section looks at Manufacturing:
- The design brief
- Regulatory specifications
- Mood boards
- Design specification
The second section looks at Marketing:
- Product development
The third section is Design Brief:
- Good and Bad.
The project also has cross-curricular links with English, Media Studies, Science and Design and Technology.
Manufacturing and Marketing may be used as practice or preparatory work for controlled or internal assessments:
- Students research a variety of articles and advertisements for cosmetic products and toiletries from all media areas. In groups, they discuss how advertisements may influence our understanding of products and the perceptions of reality that they offer. Looking at specific adverts, the students consider how likely the adverts are to encourage us to purchase the product.
- Give pupils a copy of the Packaging Outline PDF, which is in the Design Brief section. This has a packaging outline that can be used to stimulate discussion on the suitability of containers to their product and their aesthetic appeal to the consumer. It is interesting to note that the product outline alone is easily recognisable as a container for a certain type of commonplace toiletry.
- Students can carry out their own research into a new cosmetic/toiletry product they want to launch and believe would be a success. They should consider what it should do and contain, and how it should be packaged and marketed.
- They should evaluate the need for this product.
- Students consider how they would design suitable packaging for the product. They should create design proposals, mood boards and a final design specification.
- They develop a marketing strategy appropriate for their new product.
- Students should judge each other’s products, and carry out research into the desirability of their own final product and the effectiveness of their marketing campaign in order to evaluate their project.